Denise McGinn, CAE, is the co-founder and co-owner of Association Guidance, a multi-client association management firm. The firm was founded in 1993. Her services have been retained for the past 14 years by the 501 (c) 3 non-profit, Michigan Safety Conference, that hosts 6,000 attendees over 2 days, and includes 250 exhibiting firms annually, along with a planning committee of over 150 individuals.

Denise is also the contracted event planner for the Michigan Municipal Risk Management Authority, located in Livonia MI.

Most recently, Denise has provided strategic planning, management and financial consulting services to the Michigan Association for Evaluation. The MAE is also a 501 (c) 3 organization that consists of professional evaluators of school curriculums, public policy and other issues.

Denise is a 1995 graduate of the six year Institute for Organizational Management, Notre Dame University, where course study focused on management of non-profit organizations.

She received the status of Certified Association Executive (CAE) from the American Society of Association Executives in 1997, and was re-certified in 2004.

Denise has served as Executive Director for the Associated Builders and Contractors-Central Michigan Chapter, the American Planning Association-Michigan Chapter, and the Michigan Forestry and Park Association.

Her background includes over 20 years in the non-profit trade association field, including employment with the Michigan Plumbing and Mechanical Contractors Association and the Michigan Dental Association.

She has been a member of the Michigan Society of Association Executives since 1989, and has served on and chaired many committees and task forces. She currently serves on the MSAE membership committee, is a proctor for the CAE exam, and is a volunteer instructor for MSAE's Academy of Association Management.

She is a public speaker and author in the areas of leadership development, strategic planning, event registration, conference and meeting planning, goal setting, and personal organizational skills.

My favorite speakers/entertainers because they made my life easy...
C. Leslie Charles
Linda Larson
Walter Bond
Calvalcade of Stars
Mike Rayburn